Search engine optimization or SEO is one of digital marketing’s hottest topics again in 2019. Believe it or not, in this day and age some companies are still debating whether they should invest time and money in an SEO campaign. SEO is perhaps the most important type of digital marketing because it works at the point of contact where people are searching for your specific product or service. SEO is a set of strategies and tools that helps your business align with potential customers and gets you right in front of them when they are looking for what you are…